Welcome to The Bonefish Flat

There's a stiff wind in your face as you squint in the sun trying to see what the guide sees. "Bonefish at 12 o'clock about 90 feet, do you see it, mon?" You don't and keep squinting, your hat pulled low to keep the sun out of your eyes. "Bonefish at 11 o'clock 70 feet out. Come on man, do you see it?" As the guide is calmly shifting the skiff into position, this time you spot the fish, "I got, it," you reply.

"OK, Mon, Bonefish 50 feet at 10 o'clock. Cast when you're ready."

Cast when you're ready. And with that you drop your fly, roll out a cast, false cast once, and then...

Welcome to the bonefish flat.

Friday, April 9, 2010

New Cheeca Sunglasses by Costa

I got a heads up yesterday from Costa Del Mar about a new style of shades called the Cheeca. Shades are a requirement for flats fishing and Costa makes arguably the best shades on the market. I am a big fan of Costa and I wouldn't be caught on the flats without mine.

Costa is the real deal when it comes to corporate responsibility, too. If you notice in the release below, Costa donates money back to Project Permit which is performing invaluable research on the Holy Grail of the flats.

Be sure to check out the release below on the new Cheeca's.



Costa Gets Cheeky with New Cheeca Sunglass Style

Daytona Beach, Fla. – Apr. 8, 2010 – Sophisticated performance meets aggressive sport style with Costa’s new Cheeca sunglasses. Available in retail outlets and Costa’s online store now, Cheeca features a large, classic wrap fit with a stylish mid temple mounting.

Named for Cheeca Lodge, one of the best places in the Florida Keys to fish for bonefish, tarpon and permit, Cheeca comes in tortoise and black frame colors, as well as new color combinations white/tortoise and black/coral. The nylon frames feature Costa’s new revolutionary anti-rocking hinge, the most advanced spring hinge available today. In addition to providing an even more comfortable fit, the anti-rocking hinge significantly increases durability and virtually eliminates movement between the frame front and temple.

The sunglasses are available in the Costa clear 580™ lens technology. Costa’s 580 lenses block yellow light, and are superior in cutting glare, enhancing vision and protecting against harmful UV rays, so outdoors and angling enthusiasts can see more clearly.


“Cheeca’s going to be the ‘go to’ sunglass this year,” said Chas MacDonald, president of Costa sunglasses. “It’s got the fit, the performance and the style all in one – it’s an essential piece of gear for serious adventurers.”

Each pair of Costa sunglasses are hand built in Costa’s home base in Florida, and come with a lifetime warranty against manufacturer’s defects. As part of Costa’s ongoing commitment to protecting the Earth’s fisheries, a portion of proceeds from sunglass sales this year will benefit the Bonefish Tarpon Trust’s Project Permit, an initiative to tag 6,000 permit this year in Florida and the Caribbean for research and scientific study.

Cheeca retails from $149 to $249 depending on lens selection, and is also available in an Rx option through one of Costa’s authorized optical labs. Visit Costa online for a retail outlet locator and the company’s online store.

About Costa®
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology, unparalleled fit and durability, and a lifetime warranty against manufacturer’s defects on all of its products. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s Web site at www.costadelmar.com, or join in the conversation on Facebook at www.facebook.com/costadelmar.com or Twitter @CostaSunglasses.

Media contact
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)



3 comments:

  1. Thanks for the post! We always appreciate your support. Have a great weekend!

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